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eMail Marketing - A Way of the Past?
There are many ways for advertisers to get there offers into your hands and some are most definitely more invasive than others. Opt-in mailing lists are an old and valuable tool to many who have weekly or monthly info to send to there list members, giving them an opportunity to sneak in a link to there website or a bit from the webmaster to lure them back to their sites. This is not a bad thing as long as you are giving valuable info at the same time to the consumer, however there are some marketing changes to come, as you read on you will understand.. Here is what could possibly be some very important information for you if you are an email marketer. Most consumers now have a definition of spam that is a lot different than you might think. Interactive and MarketingSherpa conducted a survey to find out what consumers think spam is, what they believes happens when they report spam and their reasons for reporting emails as spam. Even when marketing messages are from known senders 56 percent considers it spam if the messages doesn't happen to be interesting to them. 50 percent consider messages from companies they know to be spam if they send messages too often. A large number of people use the "report spam" button and their reason for reporting something as spam might come as a surprise to some people. 41 percent report it as spam because it was of no interest to them. 20 percent report it as spam because they receive too much email from everyone. 43 percent use the report spam button hoping to unsubscribe from a list rather than using the unsubscribe link furnished by the advertiser in the email. Here is a link to some additional information on this topic more info
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Contributor's Note
This article was originally posted on Nix Web.
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This intel was contributed by nixwebo
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May, 2012
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